Friday, September 29, 2017

"'Twas in the merry Urology, where prostates all were swellin'"

I live in central Appalachia, in the netherland of Tennessee and Virginia. There are two hospital systems here that are about to merge into one, if the states approve. At this writing, Tennessee has done so. Virginia, if you're listening, approve if you will, but only on one condition: that they come up with another name.

The name of the merged system is Ballad Health. With a name like this, it is readily apparent that whatever board reviewed this decision did not include anyone with a nodding acquaintance of the Appalachian ballad, and the same is probably true of whatever marketing firm sold whatever board the bill of goods that included this name.


The Appalachian ballad is more often than not a complete and total horror show. Somebody's either getting murdered, or cheated on, or knocked up, or people are dying in a fiery train crash, or somebody's lit out up the holler to become an outlaw because he got caught trying to get pain pills with his third cousin's prescription from the back surgery.

Well, actually, that last one hasn't been written yet, but you can bet the next neonatal abstinence syndrome baby that it'll be one of Ballad Health's first hits.

And if you don't believe me, go to the Encyclopedia of Appalachia and look up "ballads," and see how the ones brought over from the old country are about babies dying and girls getting their heads chopped off with swords.

Not that things improve much with the Americanization of the form. According to Encyclopedia of Appalachia the subjects of choice for the more recent Appalachian ballads are "tragic accidents, battles, and sensational murders." Tragic accidents: I'm sure no hospital has ever had to deal with those.

However, if this thing does go through, the least Ballad Health can do is play along by designating their rooms not with numbers but with names--the names being the songs of well-known Appalachian ballads. That way the public could be entertained with code messages on the PA: "Code Brown [mass casualty incident], Wreck of the Old 97" or "Dr. Joe Gottaway, The Unquiet Grave" or "Code Blue, Rare Willie Drowned in Yarrow." The cardiology ward would of course be the Barbry Allen Ward, after the ballad patroness of broken hearts.

The proponents of the merger sing loudly that bigness will accomplish top-notch health care. The new system, if and when it happens, will surely be unsinkable. Unlike a certain unsinkable ocean liner that was the subject of dozens of ballads.


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